Glossary
Structured data
Structured data is machine-readable information about a page — what it is, who made it, its rating — usually written as JSON-LD with schema.org types.
Also called
schema markupJSON-LDschema.orgSearch engines use it to understand a page and to show rich results: star ratings, FAQs, breadcrumbs. AI assistants use it to get facts right. It has to describe what's actually on the page.
Every MakerRadar page publishes it: a product as a SoftwareApplication, a list as an ItemList, its FAQ as an FAQPage, its place in the site as a BreadcrumbList.
Related terms
- Rich resultsRich results are search listings with extras beyond the title and description — ratings, prices, FAQs, breadcrumbs — drawn from a page's structured data.
- Meta descriptionA meta description is a one- or two-sentence summary of a page in its HTML. Search engines often show it under the title in results.
- Answer engine optimization (AEO)Answer engine optimization (AEO) is making content easy for AI assistants to find, understand and cite when they answer a question.
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