Glossary

Meta description

A meta description is a one- or two-sentence summary of a page in its HTML. Search engines often show it under the title in results.

It doesn't directly affect ranking, but a clear, specific description earns more clicks. Google shows up to about 155–160 characters and may write its own from the page when a description is missing or doesn't fit the search.

Related terms

Title tagThe title tag is a page's <title> — the clickable headline in search results. Google shows about 50–60 characters of it.
Structured dataStructured data is machine-readable information about a page — what it is, who made it, its rating — usually written as JSON-LD with schema.org types.

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