Glossary

Title tag

The title tag is a page's <title> — the clickable headline in search results. Google shows about 50–60 characters of it.

A good title says what the page is, leads with the words people search for, and stays unique across the site. Google may rewrite titles that are too long, stuffed with keywords or don't match the page.

Related terms

Meta descriptionA meta description is a one- or two-sentence summary of a page in its HTML. Search engines often show it under the title in results.
Canonical URLA canonical URL is the one address a page tells search engines to index when the same content can be reached at several URLs.

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