Glossary

Rich results

Rich results are search listings with extras beyond the title and description — ratings, prices, FAQs, breadcrumbs — drawn from a page's structured data.

Also called

rich snippets

Google decides when to show them; valid structured data makes a page eligible, not guaranteed. They take more space in results and tend to earn more clicks.

Related terms

Structured dataStructured data is machine-readable information about a page — what it is, who made it, its rating — usually written as JSON-LD with schema.org types.

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