Glossary
Startup directory
A startup directory is a website that lists new products, apps and tools so people can find them — and gives each listing a page and, often, a backlink.
Also called
launch directorySaaS directorytool directoryDirectories range from general (every kind of software) to niche (AI tools, no-code, a country's startups). Submitting is usually free or a one-off fee; some review each listing, some publish everything.
Submitting to a few dozen relevant, well-rated directories in a product's first month is a common way to earn early backlinks and referral traffic.
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Related terms
- Launch platformA launch platform is a site where makers present a new product on a set day or week, the community upvotes it, and the best launches win.
- Domain rating (DR)Domain rating (DR) is Ahrefs' 0–100 score of how strong a site's backlink profile is. A higher DR site's links tend to carry more weight.
- BacklinkA backlink is a link from another website to yours. Search engines treat backlinks from relevant, trusted sites as a sign your site is worth ranking.
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