Glossary

UGC link

A UGC link is a link in user-generated content — a comment, a forum post, a profile — marked rel="ugc" so search engines know the site didn't choose it.

Also called

rel="ugc"user-generated content link

Google introduced rel="ugc" alongside rel="sponsored" in 2019. It tells search engines a link was added by a visitor, not by the site's editors, so it shouldn't be read as an endorsement.

Related terms

Nofollow linkA nofollow link carries rel="nofollow", asking search engines not to pass ranking credit to the page it links to. It can still send real visitors.
Sponsored linkA sponsored link is a paid or affiliate link marked rel="sponsored", the way Google asks sites to label links that were bought.

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