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Glossary

Sponsored link

A sponsored link is a paid or affiliate link marked rel="sponsored", the way Google asks sites to label links that were bought.

Also called

rel="sponsored"paid link

Google's guidelines say a link someone paid for — an ad, a sponsorship, an affiliate link — should carry rel="sponsored" (or nofollow), so it doesn't pass ranking credit. Selling followed links can get both sites penalised.

On MakerRadar, every paid placement is labelled Sponsored on the page and its ads link out marked as sponsored.

See it on MakerRadar

Related terms

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